Awake and Sing by Clifford Odet versus A Raisin in the Sun by Lorraine

Clifford Odet's play, "Awake and Sing", and Lorraine Hansberry's play, "A Raisin in the Sun", both revolve around the struggle of attaining the American dream during the hardships of a struggling economy and most important the value of a family. By analyzing the main characters, Ralph and Walter, it can be seen that even though they wish to use the insurance money to fulfill their dream they eventually realize that with family they can survive through poverty. Both characters are being weighed down by poverty. This brings them to dream of the life they could live if one was giving a chance "to get to first base" and the other a chance to open up a liquor store. Ralph doesn't really seem to be interested in his family at first and is only interested in his own advancement from all his hard work. He wishes he could afford a pair of shoelaces and "a pair of black and white shoes." Ralph is only thinking of himself and how he and his girl can live together. That is where "life begins" for him. Walter also wants to see advancement, but for both him and his family even if it ...

Assignment Composition Essay

As an experienced social care worker you have been asked to mentor a new social care worker. You plan to use a supervision session to explain about the duty of care and how this helps to protect individuals from harm and abuse. Prepare a set of notes to help you in this supervision session. In the notes, you must include an explanation of: Ai)What is meant by ‘duty of care’ Aii)How the duty of care affects the work of a social care worker Aiii)What having a duty of care means for a care giving organisation Aiv)How the duty of care contributes to safeguarding individuals Ai)What is meant by ‘duty of care’ Duty of care means the obligations you have in your role as a care worker to ensure that your service users are supported and enabled to live in an environment which is free from prejudice and safe from abuse or injury. This means providing care and support for individuals within the law and also within the policies, procedures and agreed ways of working of your employer. Every individual should be supported and enabled to live in a safe environment and it is your responsibilities under the duty of care are to do everything reasonable within the definition of your job role to make this happen. Aii)How the duty of care affects the work of a social care worker A care worker has responsibility at work, under the duty of care, to do everything reasonable within the law and also within the policies, procedures and agreed ways of working of your employer to make the environment for your service users safe. Your duty of care means that you must aim to provide high quality care to the best of your ability and say if there are any reasons why you may be unable to do so. As a care worker, you must adhere to a standard of reasonable care and you are expected to keep your knowledge and skills up to date in order to provide a service of no  less a quality than that to be expected based on those skills, etc. If you do not work in this way, you could be considered negligent or incompetent. You also need to keep accurate and up to date records of your work. However, you must keep those records confidential except where the wider duty of care or the public interest might justify disclosure. Aiii)What having a duty of care means for a care giving organisation The duty of care to a service user exists from the moment they are accepted for treatment or a task is accepted and they begin to receive services. This obligation applies to those working part time or full time, those in agency or temporary roles as well as students and volunteers. All health and social care organisations, whether they are public, private or voluntary organisations, have a duty of care. Their duty of care is to provide a comprehensive service to citizens and to demonstrate that, within the available resources, the appropriate priorities are chosen. They must also ensure that those people who are providing that care are able to do so safely in appropriate and timely manner. To ensure this is the case, training is provided by employers to help ensure that their employees’ knowledge and skills is up to date. Aiv)How the duty of care contributes to safeguarding individuals In order to safeguard individuals from harm, care workers have a duty of care to raise any concerns they have about any aspect of their work. These could be things such as inadequate working conditions, poor equipment, poor practice by other staff, and also raising concerns about potential abuse cases and situations of neglect. If such a situation did arise or the care worker were in any doubt at any time, it would be their duty to raise these issues with their supervisor / manager. A negligent act could be unintentional but careless or intentional that results in abuse or injury. A negligent act is breaching the duty of care. If an individual has evidence that you have been negligent, you are likely to be disciplined. You could lose your job and you could have legal action taken against you. Task B: Reflective account Describe two situations which demonstrate a conflict or dilemma between exercising a duty of care and the rights of an individual. In this first  scenario, the care and support plan for a physically disabled individual includes for the support worker to take them to a cafà © or restaurant every week. This gives them the opportunity to dine out as they are unable to do this alone. However, in this case the client is overweight and a diabetic and their doctor has said they should be making wiser choices. In situations where there is a conflict of interest or a dilemma between an individual’s rights and a carer’s duty of care, it is best practice to make sure the individual is aware of the consequences of their choice and that they have the mental capacity to understand the risks involved in their choice. Presenting the client with the information and facts in a non-judgemental way allows the individual to make an informed choice about where and what they eat. The care worker should take care to use an encouraging and supportive tone of voice and words so that the individual does not feel bullied or harassed into doing what they think the care worker wants them to do. The support worker should tell the individual the facts about eating at McDonalds and ask them if they would like to try somewhere different. It is the role of the care assistant to assist them in making those choices and reducing the risks without compromising their rights. Ultimately, if the client does not want to do so, then the care worker should take them to McDonalds if this remains their choice. If an individual insists on doing something that the care worker disagrees with, they can only advise and encourage them. However, they would be failing in their duty of care if they did not try to prevent the client coming to any harm although in this case, intervention was not necessary. Any ongoing concerns the care worker has should be discussed with their manager and perhaps they could also request the client be given more information about their condition from a health worker or dietician so they have the full facts in order to make wise choices. In the second scenario, let us assume that the client has been categorised by the appropriate professional authorities as ‘a person who lacks capacity’. The Mental Capacity Act 2005 (MCA) has a set of criteria to determine whether a person is able to make informed decisions and choices. The term ‘a person who lacks capacity’ means a person who is unable to make a particular decision or take a particular action for themselves at the time the decision or action needs to be taken. The dilemma is that the care worker would still want to respect the decisions of the client but would need to exercise a duty of care to make sure that this person was not exploited as they are very vulnerable. If, after a discussion with the client, the care worker had concerns that the client had made an inappropriate decision, they would need to report it to their manager, for example, if the person has given their money away or if another person has â€Å"borrowed† it etc. By passing the information to the manager, the care worker would have respected the client’s privacy by not revealing information to outside agencies without permission and also fulfilled their duty of care by trying to safeguard them from harm. A record of the incident should be made in writing and both signed and dated. It would then be the manager’s role to inform outside agencies if appropriate, such as the police, or the client’s family. Task C: Guidance Notes Write a set of guidance notes for social care workers to help them deal with complaints. In the notes, you must: Ci)Explain legal and organisational requirements for dealing with complaints. Cii)Describe how best to respond to complaints from service users, other practitioners and the family of service users Ci)Anyone who has a concern regarding the Stockport NHS Foundation Trust which includes Tameside and Glossop Community Healthcare can make a complaint. A service user can complain about the service or the treatment they have received or alternatively, a complaint can be made on behalf of another person. If anyone is unhappy with any aspect of their care or the service received, they should speak to member of staff as soon as possible. If that staff member cannot resolve the problem or the person is not comfortable talking to them, the complainant can contact the Patient and Customer Services Department (PCS) by phone, email or post as soon as possible. The PCS aim to resolve all complaints quickly and satisfactorily  but if the issue is too complex to resolve quickly, they may ask them to put their concerns in writing so they can begin a formal investigation. Cii)Treat the person with respect, listen to their concerns and reassure them that the matter will be treated seriously. Deal with the issue promptly and in many cases, it should be possible to sort out the problem straight away. If the member of staff approached cannot resolve the problem, the PCS department may need to be involved. Explain to the person how the procedure works and timeframes: The procedure The complaint will be reviewed by the Head or Deputy Head of Patient & Customer Services. It will be graded according to the complexity and severity of the issue. A case officer will be appointed to coordinate the investigation. The case officer will check whether there are any confidentiality issues and also whether more than one organization is involved. If necessary, the persons consent will be required so that additional organization are informed. Details of the complaint will recorded on the Risk Management Database and forwarded to the correct department for investigation. Patient confidentiality will be respected. For example, if the complainant is acting on behalf of someone else, a form requesting the authorisation of the patient to disclose confidential information to them may be required. Similarly, if the patient themselves is unable to provide their consent, e.g. they have died, then appropriate authorisation for the complainant to act and receive information on the patient’s behalf may be required, such as written consent from the Next of Kin. The person who has raised a complaint should not worry that they will discriminated against and that their, or their relatives, future healthcare will be affected. To maintain confidentiality of patients and staff, letters of complaints and their replies are not stored in the patients’ records. They are kept centrally within the Patient & Customer Services Department. If the person is unhappy with the response that the Trust provides or they would like further clarification of the points raised, they should contact the case officer dealing with the complaint to discuss further options. Timeframes The Trust will acknowledge the complaint by contacting the complainant within 3 working days of it being received. The Trust will strive to provide the  complainant with a full response, wherever possible, within 25 working days. If it is likely to take longer than 25 working days to resolve, then a date by which a response is anticipated will be provided plus ongoing progress reports will be given at regular intervals.

What If My Financial Situation Changes And I Am Unable For...

What if my financial situation changes and I am unable to make the payments? We understand that during your IVA, the income from your business could fluctuate. This in turn could affect your payments into the IVA as they are likely to be dependent on your business cash flow. If you find yourself unable to make your payments at any point during the term of the IVA, it’s really important that you contact us so we can help you. We have years of experience of assisting people in difficult situations and there may be a variety of solutions available in order to help you complete the term of your IVA successfully. If your financial circumstances change – for example due to a downturn in business, depending on the terms of your IVA, you may†¦show more content†¦At Payplan, in excess of 95% of all revised proposals are accepted by the creditors. If payments are not maintained, it is possible that your IVA will fail which means your creditors are free to chase you for their outstanding debts. How are IVA payments calculated? First you need to create a business budget for the next 12 months – we can help you with this. List your monthly takings from your business and then deduct all your business expenditure. Next, deduct the monthly Tax and National Insurance provision you make and the figure you are left with is your monthly income from the business. Next you need to create a personal budget. Write down your monthly business income (which is the final figure on your business budget) and any other income you receive such as benefits. Following this, write down all your personal expenditure. This will include allowances for things like mortgage or rent, Council Tax, Utility Bills, telephone, travel costs, housekeeping, clothes and toiletries. Once you have done this, deduct your expenditure from your income. This will be the amount you can afford to pay your IVA. It is very important that you ensure all your expenditure is listed in your Income and Expenditure, so you can live with your budget, and so your IVA is sustainable. How long will my IVA last? IVAs normally last for five years.

One Flew over the Cuckoos Nest- Book and Movie Comparison...

The Power of Words In recent years, it has become popular for many of Americas great literary masterpieces to be adapted into film versions. As easy a task as it may sound, there are many problems that can arise from trying to adapt a book into a movie, being that the written word is what makes the novel a literary work of art. Many times, it is hard to express the written word on camera because the words that express so much action and feeling can not always be expressed the same way through pictures and acting. One example of this can be found in the comparison of Ken Keseys novel, One Flew Over the Cuckoos Nest, and the film version directed in 1975 by Milos Forman. The novel details the time that R.P. McMurphy, a criminal,†¦show more content†¦In the novel, Chief describes Nurse Ratched as having orange lips, orange fingertips, and a perfect-looking face. However, she is heavily endowed in the chest area, and Chief says that one can tell that it makes her bitter to think about it. The nove l makes the Nurse seem huge, in describing her physically, and the other inmates refer to her as Big Nurse. In the film, she is a petite lady that does not have a noticeably large chest in any way. It is hard to imagine the Nurse without her chest, so it makes one wonder why the film does not include this aspect. In the novel, when Nurse Ratched and McMurphy have a physical fight, McMurphy rips the front of her starchy white uniform, exposing her breasts, and her vulnerability. At this point in the novel it seems that McMurphy has won the battle, and it is one of the more symbolic parts of the story. Since her chest does not become a matter of importance in the movie, this part of the novel is not shown, and the reader may be left wondering why, as it certainly adds to the story and to the characters of McMurphy and the Nurse. McMurphys description is also portrayed differently in the novel than in the film. In the novel, he is described as a huge red-headed criminal with sideburns, tattoos, and a hat on his head and a scar on his nose that he is constantly rubbing. He seems bigger than life in these descriptions, but in the film McMurphy isShow MoreRelatedOne Flew Over A Cuckoos Nest And Girl Interrupted Literary Analysis1862 Words   |  8 Pagesplatform of literature has two different windows. The first being the depiction of the author and the second being the interpretation of the audience. This concept is evident within both works this essay seeks to explore. In Ken Kesey’s One Flew Over a Cuckoo’s Nest, a charismatic criminal, Randle P. McMurphy is admitted to a state asylum due to his will of serving out of prison sentence in a mental hospital rather than the penitentiary. McMurphy brings in the outside world to the admitted patientsRead MoreComparison of Book and Film of One Flew Ov er the Cuckoos Nest by Ken Kesey917 Words   |  4 PagesComparison of Book and Film of One Flew Over the Cuckoos Nest by Ken Kesey There are differences and similarities in the book One flew over the cuckoos nest by Ken Kesey and the movie, which is based on the novel. The characters are the same, so is Nurse Ratchard in both the book and the movie represented as an angry and two faced woman. She wants to have the absoluteRead MoreGeorge Kesey s One Flew Over The Cuckoo s Nest1094 Words   |  5 Pages To be considered insane one must have non-conforming perceptions, behaviors, and interactions that negatively distinguishes one from one’s community (Mayo Clinic). Furthermore for one to be labeled mentally ill, they would need to be clinically diagnosed as being psychologically challenged. In Ken Kesey’s controversial novel, One Flew Over the Cuckoo’s Nest, the constant question being asked by everyone is whether or not McMurphy is just an irrationally drunk character or is he actually strugglingRead MoreMy Personal Narrative : My Literary Journey1641 Words   |  7 PagesMy literary journey is not an exciting one, there are no major twists, turns or even bumps in the road. I had no major obstacles to overcome in learning how to read or write. But in a way this journey is a metaphor for so many other things in my life, you will learn in the coming pages of my short attention span, failure to stay motivated and my struggles to remain enthused to learn. As I sat down to think about learning to read and write a faint but important memory came to mind. I believe I wasRead MoreElectric Rays On The Cranial Surface1519 Words   |  7 PagesResearch tentatively identified new uses of electric stimulation which anticipated it could be used for therapeutic effects as well. This resulted into two distinct research components that would further be developed in future development stages. One was the use of brain stimulation for neurophysiologic examination. The other was the use of brain stimulation as a procedure for therapeutic effects (Baumeister, 2000, p. 265). The utilization of the development for the use of brain stimulation which

Heathcliff Character Analysis - 1700 Words

In the winter of 1801, our major character or the protagonist of this tale, Lockwood, indicates up at Wuthering Heights daily make preparations with Heathcliff who is another dominant character on this tale, day-to-day rent the nearby manor. Heathcliff, the owner, makes no effort every day be fine and straight away will become a source of deep curiosity daily Lockwood. A blizzard forces Lockwood daily spend the night time at Wuthering Heights, and he has crazy nightmares entire with a wailing ghost named Catherine Lindailyn trying to come thru the window. So, now that Lockwood is settled inday-to-day his new house, he invitations the housekeeper, Ellen Nelly Dean, daily the story of the curious inhabitants of Wuthering Heights. Then†¦show more content†¦This landscape is comprised often of moors: extensive, wild expanses, excessive however fairly soggy, and as a result infertile. Moorland cannot be cultivated, and its uniformity makes navigation every day. It functions in particular waterlogged patches wherein human beings should potentially drown. (This possibility is day-to-day several times in Wuthering Heights.) consequently, the moors serve very well as symbols of the wild threat posed by using nature. as the putting for the beginnings of Catherine and Heathcliff’s bond (the two play at the moors during youth), the moorland transfers its symbolic associations onevery day the affection affair. Then the Ghosts seem in the course of Wuthering Heights, as they do in most other works of Gothic fiction, but Brontà « constantly provides them in this kind of manner that whether they in reality exist remains ambiguous. hence the world of the novel can constantly be interpreted as a sensible one . positive ghosts—such as Catherine’s spirit while it appears every day Lockwood in chapter III—may be defined as nightmares. The villagers’ alleged sightings of Heathcliff’s ghost in bankruptcy XXXIV can be disregarded as unverified superstition. whether or not or no longer the ghosts are â€Å"actual,† they characterize the manifestation of the past within the gift, and the manner memory stays with human beings, permeating their 66b34c3da3a0593bd135e66036f9aef3Show MoreRelatedHeathcliff Character Analysis848 Words   |  4 Pagesfrightened reactions to Heathcliff, including her own initial response, Heathcliff and Catherine’s interactions with the Linton family mark the first time the two children experience the reinforcement of Heathcliff’s inferiority—and, specifically, his inferiority in relation to his racialized features—outside of the home. As Catherine is taken into Thrushcross Grange, the Linton family is at a loss with what they’re meant to make of Heathcliff. Between Mr. and Mrs. Linton, Heathcliff is referred to byRead MoreHeathcliff Character Analysis917 Words   |  4 Pagesher novel Bronte introduces one of the main character Heathcliff as a mysterious character who seemed to stand back and lurk in the shadows. Then throughout the story Heathcliff develops into a character whose actions are considered evil or malicious by the reader. But, by providing his backstory and by fully presenting his character, Bronte is still able to evoke sympathy for him even though his could be considered the antagonist of the story. Heathcliff acts cruelty toward his family, but his hateRead MoreHeathcliff Revenge Character Analysis761 Words   |  4 Pageswrought with deep-seated contempt that breeds revenge in many of the characters. In the hearts of three men, jealousy and self-proclaimed possession haunts them deeply and drives them into pursuing a hateful crusade for vengeance on the ones they feel wronged them. When the young orphaned Heathcliff is brought in by the Earnshaw family, eldest son Hindley makes his distaste of the foundling known. Hindley feels like Heathcliff inadvertently stole his father’s affections from him, along with hisRead MoreCharacter Analysis Of Heathcliff In Wuthering Heights702 Words   |  3 Pages Heathcliff is a very interesting character. In the novel Wuthering Heights Heathcliff starts out as a protagonist and turns into an antagonist. Heathcliff is described as diabolical, yet he loves Catherine deeply. His deep love for Catherine causes him to seek revenge against the man she married. Heathcliff hurts everyone he comes in contact with in his plot for revenge. Heathcliff comes to Wuthering Heights as a young orphan boy. He is loved by Mr. Earnshaw and Catherine but despised by HindleyRead MoreWuthering Heights By Emily Bronte1555 Words   |  7 Pageshis residence at Thrushcross Granges and listens to the history of his landlord, Heathcliff; told by an old servant at Wuthering Heights, Nelly. The characters within the novel all have determined motives, desires, and relationships with their caregivers and other characters. The novel, Wuthering Heights, portrays the psychoanalytic literary theory that focuses deeply into the unconscious and conscious minds of characters. Sigmund Freud, the creator of the psychoanalytic literary theory, emphasizesRead MoreAnalysis Of Emily Bronte s Wuthering Heights 1589 Words   |  7 PagesVictoria Embry Outside Reading Analysis Wuthering Heights Tramel – 2nd period November 4, 2016 Introduction The self-consuming nature of passion is mutually destructive and tragic. The gothic Victorian novel, Wuthering Heights, was written by Emily Bronte and published in 1847 where Bronte challenges ideas of religious hypocrisy, social classes, gender inequality and mortality. Wuthering Heights was first ill received being too much removed from the ordinary reality in the mid-nineteenth-century;Read MoreEmily Brontes Wuthering Heights: Mental Illness and Feminism1663 Words   |  7 Pagespower hungry during this portion of time (Kirschen 1). This allowed literature to create allegorical themes that represented society during this era of literature (Roth 3). Much like the characters in Wuthering Heights, people felt a great deal of social responsibility during the Victorian Era. The characters really concentrated on what was socially acceptable (Roth 2). Social climbing was very popular during the Victorian Era and was very evident in literature. People developed superficial attitudesRead MoreThe Importance Of Society And Class In Wuthering Heights1613 Words   |  7 Pagesher depiction of the characters Catherine Earnshaw Linton and Heathcliff. Catherine begins the novel as a tomboyish girl, with no intentions of becoming a â€Å"lady† as defined by the society of her time. She only begins to want to conform to feminine roles when she is introduced to the expectations of women by the Lintons, causing her to begin to abandon her own independence in favor of conforming to societal norms. In doing so, she not only limits her own life, but spurns Heathcliff into a rage and resolutionRead More The presentation of Mr. Lockwood in Wuthering Heights The novel,807 Words   |  4 Pages1801, where we as readers are firstly introduced to the character Mr. Lockwood. Mr. Lockwood narrates the entire novel throughout, almost like an entry in his diary. Lockwood, a young London gentleman, is a newcomer to the Yorkshire Moors, Wuthering Heights. The novel opens after he has just returned from a visit with his landlord and neighbour, Mr. Heathcliff about Thrushcross Grange. One of my first impressions of the character after reading the opening chapter of the novel is thatRead MoreMusic And Its Impact On Modern Society1470 Words   |  6 Pagesthe musical score. In film, music takes the shape of sound effects or background accompaniment. It is also commonly added to pre-recorded footage creating an atmosphere or mood. Music may link scenes together, portray the true nature of certain characters, or serve as an indicator in foreshadowing or approaching disaster. There are essentially no rules when it comes to film music and a wide variety of tools are available for composition. In an opera, music is the heart of the composition and the

Personal Ethic Statement Essay Sample free essay sample

I choose to pattern my personal moralss in every facet of my life. whether in my workplace. at school. or in my place. In the workplace. you will necessitate to watch your tone and attitude and be punctual. At school. you need to do certain you have diligence and work as a squad. At place. you should pattern your behaviour and learn stewardship to your kids. All of these will go my personal ethic statement. * I choose to pattern my personal moralss in my workplace because I have learned to be respectful. You should ever be cautious about your tone and your attitude towards your coworkers. Besides. it is of import to demo unity. You can demo unity by being punctual. Always be early for work because if you are ever tardily. it can demo that you do non care about your occupation. Besides. you should non take any cutoffs. I know it is easier to happen some cringle holes because you get the occupation done faster. We will write a custom essay sample on Personal Ethic Statement Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page but you should besides care about acquiring the occupation done right. * I besides choose to pattern my personal moralss in my school. It is of import to me to hold diligence. I want to be disciplined plenty to acquire the work to the full completed and turned in on clip. It is besides of import to hold concentration. If you are non wholly concentrating on your school work. you work will demo that. Next. it is of import to larn the construct of squad work. You should ever make your portion of the work. Make non anticipate your squad to make the work for you and you still earn the recognition. Besides. be aware of diverseness. Your squad could hold different positions and civilization. Have an unfastened ear towards what they say and be respectful. * Last. I choose to pattern my personal moralss in my ain place. I want to learn my kids love. clemency and grace by set uping household values. I besides want to pattern good behaviour so that they will turn up with the same attitude towards other people. I besides want to learn the construct of stewardship. It is of import for my household to larn how to pull off their fundss and larn the importance of tithing. * Above all. it is of import to do ethical determinations no affair where you are at. Workplace. school. and place. are merely a few of those topographic points. When you learn to do ethical determinations. non merely will you profit from it. but your household will besides profit. M aking ethical determinations will develop your character and better your lifestyl

The Beer Industry Essay Example For Students

The Beer Industry Essay Industry Competitive AnalysisCHIEF ECONOMIC TRAITS OF THE BEER INDUSTRYThe market size of the beer industry is incredible. The wholesale volume in the beer industry is approxiametly $13.7 billion. The industry employes almost 40,000 people. The average worker is paid about $18.27 an hour. As you can see, this is a very large industry which provides many jobs to the american workforce. The market consists of many competitors, some being very large and some operating on a very small scale. The competitive rivalry is broken up into three segments, Natiional, Regional , and Microbrewers. National competitors have a wide market coverage and generally a large company. Regional competitors are smaller than National in the fact that they only distribute in certain regions. Microbrewers are the smallest of the three because their size and capacity limit them to only distribute to small geographic areas. The market growth rate of the beer industry is perplexing. In domestic brands, from 1983 to 1984 there has been a decline in consumption of -1.2%. In the imported section there has been an increase of 14.3%. The total industry as a whole declined .7% from 1983 to 1984. As a result of the decline in consumption of beer a similar result in production occurred with a decline of 1.2% The estimated forecast for 1985 will continue along the same trend as did 1984. The long term outlook for the industry is that sales will remain flat for the next 10 to 20 years. There are many companies in the industry. Through the years the industry has slimmed down quite a bit. The National market consists of ten major competitors. The Competitors in this market are Anheuser-Busch, Miller, Stroh, G. Heileman, Adolphs Coors, Pabst, Genesee, C. Schmidt, Falstaff, and Pittsburgh. The National companies have 51 plant locations across the United States. Market share in the Domestic market ranges from a low of .5% to a high of 34%. The Import market consists mainly of ten major brands also. They a re Heineken(Netherlands), Molson(Canada), Becks(Germany), Moosehead(Canada), Labatt(Canada), St. Pauli Girl(Germany), Dos Equis(Mexico), Fosters Lager(Australia), Amstel Light(Netherlands), and Corona(Mexico). These ten brands hold about 87% of the imported market share. The individual companies range in market share from 34% on down. A few regional companies, and many small microbrewers make up the rest of the companies in the industry. The customers for the beer industry are highly diverse. They range from being highly educated to non-educated, and male to female. Income ranges for those who drink beer are also very diverse. Single people drink more beer than Married according to 1983 U.S. beer drinker demographics. College professors are known to be customers also. Due too lack of information in the case the degree of vertical integration among the companies in the industry is not certain. I am certain that a few of the larger companies have gone into producing their own packagin g(Cans, Bottles, etc.). This would be a way to cut out some of the power of suppliers if a company were to do this. We will write a custom essay on The Beer Industry specifically for you for only $16.38 $13.9/page Order now The ease of entry in the beer industry is segmented among the three market coverage types. In the national market the ease of entry is low. There are many barriers to entry in the national market. Beer is regulated in 50 different ways in the United States. Large capital requirements and distribution networks make it hard to enter the national market. The regional market is a little easier to get into because of fewer regulations due to smaller market coverage. Capital requirements are not as big in the regional market. Local or microbrewers have the fewest barriers to entry. Capital requirements are small compared to that of a national or regional brewer. Microbrewers generally operate in a small geographic area thus reducing many of the regulations faced by national and regional brewers. Product characteristics vary among the markets. In the national market the beer is highly standardized and heavily advertised. The beer is inexpensive. There is some product differentiation in the market with the broad product offerings that the national brewers can give. ex. Light beer, Amber beer, Low Alcohol, And Malt Liquor. Imports are perceived to be better quality: when in fact, they are really not. Because of this perception, Import beer costs more than domestic beer does. Imports are differentiated by taste and packaging. Small brewers offer a superpremium product that is not very differentiated. The main differences can be attributed to the brewing process, price, and packaging. Scale economies is high among national companies due to their large size. Their ability to distribute fixed costs is easily done because of the large volume that is produced. Their is also economies of scale in product extension and brand proliferation. Regional companies have moderate economies of scale. Regionals do not produce as much as larger natioanal companies but, they can still spread some of there costs over their moderate volumes. Local brewers have low economies of scale. Product ion is so small that it is very difficult to distribute costs. A local brewer cannot spread the cost of advertising over their product without having to raise the price of their product considerably. Capacity utilization in the U.S. Beer industry is between 75% and 85%. The beer industry is suffering from overcapacity. Despite this, a few companies are still expanding while others are closing down some operations. Because of flat sales, their is no need to overproduce. Industry Profitability is decreasing due to heavy taxation and a declining market. Beer is one of the most heavily taxed consumer products. There largest cost in the price of beer is the tax that is placed on it by local and state governments. The industries profitability is also changing due to changing lifestyles, stricter laws, and a declining 18-34 age group. COMPETITION AND COMPETITIVE FORCESThe rivalry among existing competitors is strong. Demand for the product is slowing. In order for a company to increase market share, another company has to lose it. Switching costs are low for consumers. Because switching costs are low, Competition is very intense to gain new market share. The beer industry is a cut throat business with extreme competition. Because they are in a declining market, it order to stay alive it must be survival of the fittest. Potential of new entrants is moderate. Capital requirements can be a very inhibiting factor as to whether a company can start up. New entrants must also establish a very strong and sound distribution network that is all to often not that easily attainable. Many laws and regulations may also inhibit a new entrant from coming into the market. .ue8c7392f0d0f5a1b8a1b72e532a28806 , .ue8c7392f0d0f5a1b8a1b72e532a28806 .postImageUrl , .ue8c7392f0d0f5a1b8a1b72e532a28806 .centered-text-area { min-height: 80px; position: relative; } .ue8c7392f0d0f5a1b8a1b72e532a28806 , .ue8c7392f0d0f5a1b8a1b72e532a28806:hover , .ue8c7392f0d0f5a1b8a1b72e532a28806:visited , .ue8c7392f0d0f5a1b8a1b72e532a28806:active { border:0!important; } .ue8c7392f0d0f5a1b8a1b72e532a28806 .clearfix:after { content: ""; display: table; clear: both; } .ue8c7392f0d0f5a1b8a1b72e532a28806 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue8c7392f0d0f5a1b8a1b72e532a28806:active , .ue8c7392f0d0f5a1b8a1b72e532a28806:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue8c7392f0d0f5a1b8a1b72e532a28806 .centered-text-area { width: 100%; position: relative ; } .ue8c7392f0d0f5a1b8a1b72e532a28806 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue8c7392f0d0f5a1b8a1b72e532a28806 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue8c7392f0d0f5a1b8a1b72e532a28806 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue8c7392f0d0f5a1b8a1b72e532a28806:hover .ctaButton { background-color: #34495E!important; } .ue8c7392f0d0f5a1b8a1b72e532a28806 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue8c7392f0d0f5a1b8a1b72e532a28806 .ue8c7392f0d0f5a1b8a1b72e532a28806-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue8c7392f0d0f5a1b8a1b72e532a28806:after { content: ""; display: block; clear: both; } READ: Locke Berkeley And Hume EssayThe threat of substitute products is moderate in the industry. Some people believe that wine coolers will continue to steal market share form the beer industry, while others believe that wine coolers are just a fad that will die down. Pre-mixed drinks can also be considered a substitute. Bacardi breezers and Jack Daniels country cocktails are a example of this. In a bar, a person has a choice among many different drinks. Malt beverages(ZIMA) can also be considered a threat. The power of suppliers is moderate. Depending on which company is bigger will decide who has the leverage between the two. The suppliers have power due to the demand for agricultural products. Canneries have power in their ability to produce packaging for the breweries. If the brewery is big enough, they have more leverage as to where they get their supplies and as to how much they pay for them. The power of buyers is very strong. Switching costs are very low thus enabling a consumer to buy whatever brand he wants. Beer drinkers are easily swayed by advertising and social trends. Special promotions tend to sway brand loyalty. DRIVING FORCESChanging societal concerns, attitudes, and lifestyles are driving forces for the industry. These factors play an important role as to where the industry is going. Other causes include1. The population is concerned about healthier lifestyles. 2. The Growth of the 18-34 age group is declining. 3. Drinking and driving laws are getting stricter with the push of support groups(MADD). 4. Legal drinking age being raised to the age of 21. 5. Banning of Happy Hours in some states. 6. New buyer preferences. National brewers are in the strongest position because of broad product offering and low-to-moderate costs. Imports are in a fairly decent position because of their decent product offering and quality. Regional and local breweries are in the weakest position because of higher costs and limited product offering. MOVES RIVALS ARE LIKELY TO MAKE NEXTThe following is a prediction of what Golden Gate Brewery s competition will do next. Heineken- Continued push into the U.S. Market. Increase in advertising. est. 22 million. Molsen- Maintain second place in import market. increase in advertising. est. 15 millionBecks- will need to reestablish positioning as market share will be lost due to lack of promotion. Moosehead- will also lose market share to St. Pauli Girl. again due to lack of advertising. St. Pauli girl- increase market share in U.S. market due to significant increase in advertising. 14millionAnchor Brewing Company- (In San francisco) will maintain positioning of being a small exclusive upscale beer. continued market growth on a small scale. Sierra Nevada Brewing Company- Maintain positioning as a fairly low cost microbrew. $18 acase. Will continue to add capacity to existing plant. Will also maintain brewing of mainly draftbeer rather than bottled. Mendocino Brewing Company- Premium Microbrewery. Will fine tune existing brew pub Willcontinue to sell locally. Boulder Brewing Company- Bottles only! Will not expand into draft. Increased capacity. Matnow go outside of existing Colorado market. The Old New York Beer Company- National Microbrewery. 21 states and counting. Will expandinto more states. Financially sound for a microbrewery. Will open new brewery/restaurant inManhattan. Increase in capacity by 300% when new facility is open. KEY SUCCESS FACTORS1. Maintain Quality in existing plant2. Must build a stronger network of distributors3. Make attractive packaging4. Quality control in new facility. 5. Improve access to financial capital for future endeavors. 6. Innovative low cost ideas to promote product( Beer sponsorship at local pubs, exploit be rated best brew in America, etc.)INDUSTRY ATTRACTIVENESS/ PROFITABILITYFactors making the industry attractive- -Market Size $13.7 Billion-Preference for better quality Brew over domestics. -Microbrewer/brew pub trend increasingFactors making the industry unattractive- -Decline in consumption of beer due to healthierlifestyles -Decreasing profitability due to heavy taxation-Flat Sales-Extensive competition(too many competitors)Special industry issues/ problems- -Increasing consumption despite stricter laws and healthier lifestyles. -Oversees expansionProfit Outlook- -Not very good because of flat sales, increased taxation, and limited success of previous microbreweries. COMPANY SITUATION ANALYSISSTRATEGIC PERFORMANCE INDICATORSThe company is actually doing pretty good. For the first five months of the new year he will show a profit. Last years numbers are misleading as to the direction in which the company is going. If it were not for the huge advertising expense, he would have shown a profit last year. The companys competitive approach is as follows. Differentiation. GGB brews a full-bodied lager instead of the mass marketed lighter, paler beers. They use the best hops in the world($4.50/lb as opposed to $.55/lb). The beer is also brewed in the old German Reinheitsgebot tradition. GGB has a market niche. They target the beer aficionados, one who knows how to distinguish a well made beer from an average to below average beer. Distribution. Because of GGBs size a door to door distribution campaign is used. GGB solicits to restaurants, bar owners, and liquor stores. Their market coverage consists of the San Francisco area and Munich, Germany. The foll owing is a projected 5 year forcast. Assuming all things remain equal. 1985 1986 1987 1988 1989(A) Sales @.20 inc. 408,000 489,600 587,520 705,024 846,028(B) Cost of goods sold 273,000 321,300 385,560 462,672 555,206Gross Margin 135,000 168,300 201,960 242,352 290,822Less:(C) Shipping 840 21,840 21,840 21,840 21,840(D) Salaries 101,003 106,053 111,355 116,922 122,768Rent 4,800 4,800 4,800 4,800 4,800(E) Truck lease 20,800 24,960 29,952 35,492 43,130(F) Marketing/Promotion 55,000 2,000 3,000 4,000 5,000(G) Repairs 1,000 1,050 1,102 1,157 1,215Depreciation 7,500 7,500 7,500 7,500 7,500(H) Other 9,057 9,509 9,984 10,483 11,007Net Income (65,000) (9,412) 12,427 39,708 73,562(A) 20% 1 year increase(B) $10.50 per case(C) 1986, 70 cases x 24 bottles x 5 = 8400 bottles per week x 52 weeks= 436,800 x .05 = 21840 *lower cost per bottle due to larger shipments. (D) 5% year increase(E) 20% 1 Year increase(F) No Advertising(G) 5% year increase(H) 5% year increaseSWOT ANALYSISStrengths- low overhead, well thought of by buyers, expertise in brewing, fifth generation brewer, Cooks education, Crowned best beer in America, Penetration into a German market, access to financing looks favorable. Weaknesses- After six months of operation, still in the red. High costs of truck leasing, high initial cost of advertising, distribution extremely weak, costs more to brew than imports, narrow product line. .u5f351b50a6fbd5503df73c293bb34d91 , .u5f351b50a6fbd5503df73c293bb34d91 .postImageUrl , .u5f351b50a6fbd5503df73c293bb34d91 .centered-text-area { min-height: 80px; position: relative; } .u5f351b50a6fbd5503df73c293bb34d91 , .u5f351b50a6fbd5503df73c293bb34d91:hover , .u5f351b50a6fbd5503df73c293bb34d91:visited , .u5f351b50a6fbd5503df73c293bb34d91:active { border:0!important; } .u5f351b50a6fbd5503df73c293bb34d91 .clearfix:after { content: ""; display: table; clear: both; } .u5f351b50a6fbd5503df73c293bb34d91 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5f351b50a6fbd5503df73c293bb34d91:active , .u5f351b50a6fbd5503df73c293bb34d91:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5f351b50a6fbd5503df73c293bb34d91 .centered-text-area { width: 100%; position: relative ; } .u5f351b50a6fbd5503df73c293bb34d91 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5f351b50a6fbd5503df73c293bb34d91 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5f351b50a6fbd5503df73c293bb34d91 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5f351b50a6fbd5503df73c293bb34d91:hover .ctaButton { background-color: #34495E!important; } .u5f351b50a6fbd5503df73c293bb34d91 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5f351b50a6fbd5503df73c293bb34d91 .u5f351b50a6fbd5503df73c293bb34d91-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5f351b50a6fbd5503df73c293bb34d91:after { content: ""; display: block; clear: both; } READ: How to blah EssayOpportunities- Pending affiliations with large distribution network, continued expansion in Europe, possible purchase of abandoned brewery in hopes to expand production capabilities. Threats- GGB is locked out of 90% of market in Munich, GGB is in a risky business, competition from national, regional, and imports. U.S. population concerned with healthier lifestyles. Blue collar workforce declining. Stiffer laws, regulations, and penalties. Due to lack of financial information on GGB it was impossible to make accurate price/cost comparisons. However, from a present-day experience, I would conclude that GGBs prices are not competitive with the top national breweries, but are more in line competitively with other regional, local brewers. According to the case, GGB costs 2-3 times what it costs too brew imported beers. Due to this comparison, it is fair to state that GGBs production costs are extremely high, thus cutting into their profit margin. COMPETITIVE STRENGTH ASSESSMENTRating scale: 1 = very weak; 10 = very strongKey success factor/ Strenght measure Weight GGB Import Anchor Sierra Mendo. Boulder NY BeerQuality/product perf. .20 10/2 8/1.6 6/1.2 5/1 5/1 5/1 8/1.6Reputation/Image .15 8/1.2 10/1.5 5/.75 6/.90 5/.75 5/.75 7/1.05 Manufacturing capability .10 5/.5 9/.9 7/.7 4/.4 3/.3 6/.6 7/.7Technological Skills .05 7/.35 7/.35 5/.25 5/.25 5/.25 5/.25 5/.25Dealer Network/Distr. .15 3/.45 9/1.35 7/1.05 4/.6 3/.45 4/.6 7/1.05 Marketing/advertising .10 3/.3 8/.8 3/.3 3/.3 3/.3 2/.2 5/.5Financial Strength .10 4/.4 8/.8 5/.5 5/.5 5/.5 6/.6 7/.7Relative Cost position .15 3/.45 6/.9 4/.6 5/.75 5/.75 5/.75 7/1.05Overall Strength rating 1.00 5.65 8.20 5.35 4.70 4.30 4.75 6.90CONCLUSIONS CONCERNING COMPETITIVE POSITIONThe companies competitive position is improving due to the quality of the product, reputation that is being gained, and technological skills by way of brewing process. The advantages that GGB has is quality, reputation (Best Brew in America), sound management, and recipe. The disadvantages facing GGB are costs, dealer network/distribution, financial strength, and marketing/advertising. KEY ASSUMPTIONSIt is assumed that demand in the industry will remain flat. This will remain true for the next 10 to 20 years. Because of flat sales in the industry, a few companies will be forced to exit the industry. GGB will continue on its slow growth pace. STRATEGIC DIRECTION/TARGET OBJECTIVESGolden Gate Brewing Company is a leading small scale brewer of Americas Best Beer. It is the companies mission to give Americans an alternative to drinking foreign beer by providing a beer that is superior in taste and quality. GGBs OBJECTIVES-Protect current position while concentrating on expanding into other markets. (5 years)-Improve dealer/distribution network -Maintain present quality-Improve access to financial capital for future endeavors-Come up with some low cost ideas to promote product(Beer sponsorship at local pubs) -Exploit being rated Best Brew in America-Make attractive packaging-Open additional plant in San Francisco BreweryOVERALL BUSINESS STRATEGYGolden Gate Brewing Company should take a fortify and defend strategy. With a moderate growth strategy, GGB will be able to maintain its current position and respond to changing market conditions better. Because there is little room for growth in the industry, GGB will need to carefully watch the moves of competitors. With a conservative growth strategy, GGB will not step on any of the bigger companies toes thus enabling GGB not to get squashed. The distribution network needs to be greatly improved. An improved dealer network would lower costs, a nd free up some of Cooks time so that he can focus on other issues within the company. GGB also needs to look into ways to exploit the rating of Americas Best Brew. Optimization of both the old and new San Francisco facilities is essential. APPROACHES/MOVE TO GAIN COMPETITIVE ADVANTAGEGGB should slowly expand into new markets while at the same time strengthening its present position. GGB should continue with its differentiation strategy. Because they are an alternative to imported beer, they should proceed with the positioning of a high quality, connoisseurs beer. The status of being the first U.S. brewed beer to be sold in Germany could also be used to gain competitive advantage. GGB might consider having Best Brew in America printed on the bottle. Posters for bars would be an inexpensive way to promote the product. GGB could also sponsor special nights at bars/pubs where they could offer discounts on the product or have contests.(Beer tasting contests) FUNCTIONAL SUPPORT STRATEGIESMarketing/sales- The core competence for this company is quality and being rated the Best Brew in America. It is marketing and sales job to stress this competence. There are low cost ways to support these claims. Putting these features on th e bottles label will entice those who see. Any one who is a beer drinker will want to try a beer that has been rated the Best Brew in America. Quality should be exploited. Finance- The company has three options for financing future projects. These options are an IRB, UDAG, or Market rate financing. The most appealing type of financing for GGB is the IRB or Market rate financing. The USAG is not very attractive because of the restrictions on profits. The other two options are still questionable. What bank is willing to lend that much money with the financial status of GGB. It will be tough for GGB to get a loan for that large of an amount. Distribution- This is a key area that GGB needs to improve and expand in order to grow. If the company can find an attractive way to better distribute its product, GGB will have access to previously unattainable markets. A regional distibutor would be a good way to start off the distribution network. Prodution- The key to lowering costs will be having a very efficient production facility. They can increase prodution which will lower the amount of fixed cost per product. They should look into ways of cutting down on waste. OTHER STRATEGIC ACTION RECOMMENDATIONSGGB needs to look into ways to lower overall costs without reducing the quality. They could shop around for a cheaper supplier of packaging. They should also look into the options of buying some used trucks. This will lesson the high cost of leasing the trucks. Once a good distributor is found, costs will get lower as a result of more production thus enabling the costs to be spread out more evenly over the product. Business Essays