One Flew over the Cuckoos Nest- Book and Movie Comparison...

The Power of Words In recent years, it has become popular for many of Americas great literary masterpieces to be adapted into film versions. As easy a task as it may sound, there are many problems that can arise from trying to adapt a book into a movie, being that the written word is what makes the novel a literary work of art. Many times, it is hard to express the written word on camera because the words that express so much action and feeling can not always be expressed the same way through pictures and acting. One example of this can be found in the comparison of Ken Keseys novel, One Flew Over the Cuckoos Nest, and the film version directed in 1975 by Milos Forman. The novel details the time that R.P. McMurphy, a criminal,†¦show more content†¦In the novel, Chief describes Nurse Ratched as having orange lips, orange fingertips, and a perfect-looking face. However, she is heavily endowed in the chest area, and Chief says that one can tell that it makes her bitter to think about it. The nove l makes the Nurse seem huge, in describing her physically, and the other inmates refer to her as Big Nurse. In the film, she is a petite lady that does not have a noticeably large chest in any way. It is hard to imagine the Nurse without her chest, so it makes one wonder why the film does not include this aspect. In the novel, when Nurse Ratched and McMurphy have a physical fight, McMurphy rips the front of her starchy white uniform, exposing her breasts, and her vulnerability. At this point in the novel it seems that McMurphy has won the battle, and it is one of the more symbolic parts of the story. Since her chest does not become a matter of importance in the movie, this part of the novel is not shown, and the reader may be left wondering why, as it certainly adds to the story and to the characters of McMurphy and the Nurse. McMurphys description is also portrayed differently in the novel than in the film. In the novel, he is described as a huge red-headed criminal with sideburns, tattoos, and a hat on his head and a scar on his nose that he is constantly rubbing. He seems bigger than life in these descriptions, but in the film McMurphy isShow MoreRelatedOne Flew Over A Cuckoos Nest And Girl Interrupted Literary Analysis1862 Words   |  8 Pagesplatform of literature has two different windows. The first being the depiction of the author and the second being the interpretation of the audience. This concept is evident within both works this essay seeks to explore. In Ken Kesey’s One Flew Over a Cuckoo’s Nest, a charismatic criminal, Randle P. McMurphy is admitted to a state asylum due to his will of serving out of prison sentence in a mental hospital rather than the penitentiary. McMurphy brings in the outside world to the admitted patientsRead MoreComparison of Book and Film of One Flew Ov er the Cuckoos Nest by Ken Kesey917 Words   |  4 PagesComparison of Book and Film of One Flew Over the Cuckoos Nest by Ken Kesey There are differences and similarities in the book One flew over the cuckoos nest by Ken Kesey and the movie, which is based on the novel. The characters are the same, so is Nurse Ratchard in both the book and the movie represented as an angry and two faced woman. She wants to have the absoluteRead MoreGeorge Kesey s One Flew Over The Cuckoo s Nest1094 Words   |  5 Pages To be considered insane one must have non-conforming perceptions, behaviors, and interactions that negatively distinguishes one from one’s community (Mayo Clinic). Furthermore for one to be labeled mentally ill, they would need to be clinically diagnosed as being psychologically challenged. In Ken Kesey’s controversial novel, One Flew Over the Cuckoo’s Nest, the constant question being asked by everyone is whether or not McMurphy is just an irrationally drunk character or is he actually strugglingRead MoreMy Personal Narrative : My Literary Journey1641 Words   |  7 PagesMy literary journey is not an exciting one, there are no major twists, turns or even bumps in the road. I had no major obstacles to overcome in learning how to read or write. But in a way this journey is a metaphor for so many other things in my life, you will learn in the coming pages of my short attention span, failure to stay motivated and my struggles to remain enthused to learn. As I sat down to think about learning to read and write a faint but important memory came to mind. I believe I wasRead MoreElectric Rays On The Cranial Surface1519 Words   |  7 PagesResearch tentatively identified new uses of electric stimulation which anticipated it could be used for therapeutic effects as well. This resulted into two distinct research components that would further be developed in future development stages. One was the use of brain stimulation for neurophysiologic examination. The other was the use of brain stimulation as a procedure for therapeutic effects (Baumeister, 2000, p. 265). The utilization of the development for the use of brain stimulation which

Heathcliff Character Analysis - 1700 Words

In the winter of 1801, our major character or the protagonist of this tale, Lockwood, indicates up at Wuthering Heights daily make preparations with Heathcliff who is another dominant character on this tale, day-to-day rent the nearby manor. Heathcliff, the owner, makes no effort every day be fine and straight away will become a source of deep curiosity daily Lockwood. A blizzard forces Lockwood daily spend the night time at Wuthering Heights, and he has crazy nightmares entire with a wailing ghost named Catherine Lindailyn trying to come thru the window. So, now that Lockwood is settled inday-to-day his new house, he invitations the housekeeper, Ellen Nelly Dean, daily the story of the curious inhabitants of Wuthering Heights. Then†¦show more content†¦This landscape is comprised often of moors: extensive, wild expanses, excessive however fairly soggy, and as a result infertile. Moorland cannot be cultivated, and its uniformity makes navigation every day. It functions in particular waterlogged patches wherein human beings should potentially drown. (This possibility is day-to-day several times in Wuthering Heights.) consequently, the moors serve very well as symbols of the wild threat posed by using nature. as the putting for the beginnings of Catherine and Heathcliff’s bond (the two play at the moors during youth), the moorland transfers its symbolic associations onevery day the affection affair. Then the Ghosts seem in the course of Wuthering Heights, as they do in most other works of Gothic fiction, but Brontà « constantly provides them in this kind of manner that whether they in reality exist remains ambiguous. hence the world of the novel can constantly be interpreted as a sensible one . positive ghosts—such as Catherine’s spirit while it appears every day Lockwood in chapter III—may be defined as nightmares. The villagers’ alleged sightings of Heathcliff’s ghost in bankruptcy XXXIV can be disregarded as unverified superstition. whether or not or no longer the ghosts are â€Å"actual,† they characterize the manifestation of the past within the gift, and the manner memory stays with human beings, permeating their 66b34c3da3a0593bd135e66036f9aef3Show MoreRelatedHeathcliff Character Analysis848 Words   |  4 Pagesfrightened reactions to Heathcliff, including her own initial response, Heathcliff and Catherine’s interactions with the Linton family mark the first time the two children experience the reinforcement of Heathcliff’s inferiority—and, specifically, his inferiority in relation to his racialized features—outside of the home. As Catherine is taken into Thrushcross Grange, the Linton family is at a loss with what they’re meant to make of Heathcliff. Between Mr. and Mrs. Linton, Heathcliff is referred to byRead MoreHeathcliff Character Analysis917 Words   |  4 Pagesher novel Bronte introduces one of the main character Heathcliff as a mysterious character who seemed to stand back and lurk in the shadows. Then throughout the story Heathcliff develops into a character whose actions are considered evil or malicious by the reader. But, by providing his backstory and by fully presenting his character, Bronte is still able to evoke sympathy for him even though his could be considered the antagonist of the story. Heathcliff acts cruelty toward his family, but his hateRead MoreHeathcliff Revenge Character Analysis761 Words   |  4 Pageswrought with deep-seated contempt that breeds revenge in many of the characters. In the hearts of three men, jealousy and self-proclaimed possession haunts them deeply and drives them into pursuing a hateful crusade for vengeance on the ones they feel wronged them. When the young orphaned Heathcliff is brought in by the Earnshaw family, eldest son Hindley makes his distaste of the foundling known. Hindley feels like Heathcliff inadvertently stole his father’s affections from him, along with hisRead MoreCharacter Analysis Of Heathcliff In Wuthering Heights702 Words   |  3 Pages Heathcliff is a very interesting character. In the novel Wuthering Heights Heathcliff starts out as a protagonist and turns into an antagonist. Heathcliff is described as diabolical, yet he loves Catherine deeply. His deep love for Catherine causes him to seek revenge against the man she married. Heathcliff hurts everyone he comes in contact with in his plot for revenge. Heathcliff comes to Wuthering Heights as a young orphan boy. He is loved by Mr. Earnshaw and Catherine but despised by HindleyRead MoreWuthering Heights By Emily Bronte1555 Words   |  7 Pageshis residence at Thrushcross Granges and listens to the history of his landlord, Heathcliff; told by an old servant at Wuthering Heights, Nelly. The characters within the novel all have determined motives, desires, and relationships with their caregivers and other characters. The novel, Wuthering Heights, portrays the psychoanalytic literary theory that focuses deeply into the unconscious and conscious minds of characters. Sigmund Freud, the creator of the psychoanalytic literary theory, emphasizesRead MoreAnalysis Of Emily Bronte s Wuthering Heights 1589 Words   |  7 PagesVictoria Embry Outside Reading Analysis Wuthering Heights Tramel – 2nd period November 4, 2016 Introduction The self-consuming nature of passion is mutually destructive and tragic. The gothic Victorian novel, Wuthering Heights, was written by Emily Bronte and published in 1847 where Bronte challenges ideas of religious hypocrisy, social classes, gender inequality and mortality. Wuthering Heights was first ill received being too much removed from the ordinary reality in the mid-nineteenth-century;Read MoreEmily Brontes Wuthering Heights: Mental Illness and Feminism1663 Words   |  7 Pagespower hungry during this portion of time (Kirschen 1). This allowed literature to create allegorical themes that represented society during this era of literature (Roth 3). Much like the characters in Wuthering Heights, people felt a great deal of social responsibility during the Victorian Era. The characters really concentrated on what was socially acceptable (Roth 2). Social climbing was very popular during the Victorian Era and was very evident in literature. People developed superficial attitudesRead MoreThe Importance Of Society And Class In Wuthering Heights1613 Words   |  7 Pagesher depiction of the characters Catherine Earnshaw Linton and Heathcliff. Catherine begins the novel as a tomboyish girl, with no intentions of becoming a â€Å"lady† as defined by the society of her time. She only begins to want to conform to feminine roles when she is introduced to the expectations of women by the Lintons, causing her to begin to abandon her own independence in favor of conforming to societal norms. In doing so, she not only limits her own life, but spurns Heathcliff into a rage and resolutionRead More The presentation of Mr. Lockwood in Wuthering Heights The novel,807 Words   |  4 Pages1801, where we as readers are firstly introduced to the character Mr. Lockwood. Mr. Lockwood narrates the entire novel throughout, almost like an entry in his diary. Lockwood, a young London gentleman, is a newcomer to the Yorkshire Moors, Wuthering Heights. The novel opens after he has just returned from a visit with his landlord and neighbour, Mr. Heathcliff about Thrushcross Grange. One of my first impressions of the character after reading the opening chapter of the novel is thatRead MoreMusic And Its Impact On Modern Society1470 Words   |  6 Pagesthe musical score. In film, music takes the shape of sound effects or background accompaniment. It is also commonly added to pre-recorded footage creating an atmosphere or mood. Music may link scenes together, portray the true nature of certain characters, or serve as an indicator in foreshadowing or approaching disaster. There are essentially no rules when it comes to film music and a wide variety of tools are available for composition. In an opera, music is the heart of the composition and the

Personal Ethic Statement Essay Sample free essay sample

I choose to pattern my personal moralss in every facet of my life. whether in my workplace. at school. or in my place. In the workplace. you will necessitate to watch your tone and attitude and be punctual. At school. you need to do certain you have diligence and work as a squad. At place. you should pattern your behaviour and learn stewardship to your kids. All of these will go my personal ethic statement. * I choose to pattern my personal moralss in my workplace because I have learned to be respectful. You should ever be cautious about your tone and your attitude towards your coworkers. Besides. it is of import to demo unity. You can demo unity by being punctual. Always be early for work because if you are ever tardily. it can demo that you do non care about your occupation. Besides. you should non take any cutoffs. I know it is easier to happen some cringle holes because you get the occupation done faster. We will write a custom essay sample on Personal Ethic Statement Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page but you should besides care about acquiring the occupation done right. * I besides choose to pattern my personal moralss in my school. It is of import to me to hold diligence. I want to be disciplined plenty to acquire the work to the full completed and turned in on clip. It is besides of import to hold concentration. If you are non wholly concentrating on your school work. you work will demo that. Next. it is of import to larn the construct of squad work. You should ever make your portion of the work. Make non anticipate your squad to make the work for you and you still earn the recognition. Besides. be aware of diverseness. Your squad could hold different positions and civilization. Have an unfastened ear towards what they say and be respectful. * Last. I choose to pattern my personal moralss in my ain place. I want to learn my kids love. clemency and grace by set uping household values. I besides want to pattern good behaviour so that they will turn up with the same attitude towards other people. I besides want to learn the construct of stewardship. It is of import for my household to larn how to pull off their fundss and larn the importance of tithing. * Above all. it is of import to do ethical determinations no affair where you are at. Workplace. school. and place. are merely a few of those topographic points. When you learn to do ethical determinations. non merely will you profit from it. but your household will besides profit. M aking ethical determinations will develop your character and better your lifestyl

The Beer Industry Essay Example For Students

The Beer Industry Essay Industry Competitive AnalysisCHIEF ECONOMIC TRAITS OF THE BEER INDUSTRYThe market size of the beer industry is incredible. The wholesale volume in the beer industry is approxiametly $13.7 billion. The industry employes almost 40,000 people. The average worker is paid about $18.27 an hour. As you can see, this is a very large industry which provides many jobs to the american workforce. The market consists of many competitors, some being very large and some operating on a very small scale. The competitive rivalry is broken up into three segments, Natiional, Regional , and Microbrewers. National competitors have a wide market coverage and generally a large company. Regional competitors are smaller than National in the fact that they only distribute in certain regions. Microbrewers are the smallest of the three because their size and capacity limit them to only distribute to small geographic areas. The market growth rate of the beer industry is perplexing. In domestic brands, from 1983 to 1984 there has been a decline in consumption of -1.2%. In the imported section there has been an increase of 14.3%. The total industry as a whole declined .7% from 1983 to 1984. As a result of the decline in consumption of beer a similar result in production occurred with a decline of 1.2% The estimated forecast for 1985 will continue along the same trend as did 1984. The long term outlook for the industry is that sales will remain flat for the next 10 to 20 years. There are many companies in the industry. Through the years the industry has slimmed down quite a bit. The National market consists of ten major competitors. The Competitors in this market are Anheuser-Busch, Miller, Stroh, G. Heileman, Adolphs Coors, Pabst, Genesee, C. Schmidt, Falstaff, and Pittsburgh. The National companies have 51 plant locations across the United States. Market share in the Domestic market ranges from a low of .5% to a high of 34%. The Import market consists mainly of ten major brands also. They a re Heineken(Netherlands), Molson(Canada), Becks(Germany), Moosehead(Canada), Labatt(Canada), St. Pauli Girl(Germany), Dos Equis(Mexico), Fosters Lager(Australia), Amstel Light(Netherlands), and Corona(Mexico). These ten brands hold about 87% of the imported market share. The individual companies range in market share from 34% on down. A few regional companies, and many small microbrewers make up the rest of the companies in the industry. The customers for the beer industry are highly diverse. They range from being highly educated to non-educated, and male to female. Income ranges for those who drink beer are also very diverse. Single people drink more beer than Married according to 1983 U.S. beer drinker demographics. College professors are known to be customers also. Due too lack of information in the case the degree of vertical integration among the companies in the industry is not certain. I am certain that a few of the larger companies have gone into producing their own packagin g(Cans, Bottles, etc.). This would be a way to cut out some of the power of suppliers if a company were to do this. We will write a custom essay on The Beer Industry specifically for you for only $16.38 $13.9/page Order now The ease of entry in the beer industry is segmented among the three market coverage types. In the national market the ease of entry is low. There are many barriers to entry in the national market. Beer is regulated in 50 different ways in the United States. Large capital requirements and distribution networks make it hard to enter the national market. The regional market is a little easier to get into because of fewer regulations due to smaller market coverage. Capital requirements are not as big in the regional market. Local or microbrewers have the fewest barriers to entry. Capital requirements are small compared to that of a national or regional brewer. Microbrewers generally operate in a small geographic area thus reducing many of the regulations faced by national and regional brewers. Product characteristics vary among the markets. In the national market the beer is highly standardized and heavily advertised. The beer is inexpensive. There is some product differentiation in the market with the broad product offerings that the national brewers can give. ex. Light beer, Amber beer, Low Alcohol, And Malt Liquor. Imports are perceived to be better quality: when in fact, they are really not. Because of this perception, Import beer costs more than domestic beer does. Imports are differentiated by taste and packaging. Small brewers offer a superpremium product that is not very differentiated. The main differences can be attributed to the brewing process, price, and packaging. Scale economies is high among national companies due to their large size. Their ability to distribute fixed costs is easily done because of the large volume that is produced. Their is also economies of scale in product extension and brand proliferation. Regional companies have moderate economies of scale. Regionals do not produce as much as larger natioanal companies but, they can still spread some of there costs over their moderate volumes. Local brewers have low economies of scale. Product ion is so small that it is very difficult to distribute costs. A local brewer cannot spread the cost of advertising over their product without having to raise the price of their product considerably. Capacity utilization in the U.S. Beer industry is between 75% and 85%. The beer industry is suffering from overcapacity. Despite this, a few companies are still expanding while others are closing down some operations. Because of flat sales, their is no need to overproduce. Industry Profitability is decreasing due to heavy taxation and a declining market. Beer is one of the most heavily taxed consumer products. There largest cost in the price of beer is the tax that is placed on it by local and state governments. The industries profitability is also changing due to changing lifestyles, stricter laws, and a declining 18-34 age group. COMPETITION AND COMPETITIVE FORCESThe rivalry among existing competitors is strong. Demand for the product is slowing. In order for a company to increase market share, another company has to lose it. Switching costs are low for consumers. Because switching costs are low, Competition is very intense to gain new market share. The beer industry is a cut throat business with extreme competition. Because they are in a declining market, it order to stay alive it must be survival of the fittest. Potential of new entrants is moderate. Capital requirements can be a very inhibiting factor as to whether a company can start up. New entrants must also establish a very strong and sound distribution network that is all to often not that easily attainable. Many laws and regulations may also inhibit a new entrant from coming into the market. .ue8c7392f0d0f5a1b8a1b72e532a28806 , .ue8c7392f0d0f5a1b8a1b72e532a28806 .postImageUrl , .ue8c7392f0d0f5a1b8a1b72e532a28806 .centered-text-area { min-height: 80px; position: relative; } .ue8c7392f0d0f5a1b8a1b72e532a28806 , .ue8c7392f0d0f5a1b8a1b72e532a28806:hover , .ue8c7392f0d0f5a1b8a1b72e532a28806:visited , .ue8c7392f0d0f5a1b8a1b72e532a28806:active { border:0!important; } .ue8c7392f0d0f5a1b8a1b72e532a28806 .clearfix:after { content: ""; display: table; clear: both; } .ue8c7392f0d0f5a1b8a1b72e532a28806 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue8c7392f0d0f5a1b8a1b72e532a28806:active , .ue8c7392f0d0f5a1b8a1b72e532a28806:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue8c7392f0d0f5a1b8a1b72e532a28806 .centered-text-area { width: 100%; position: relative ; } .ue8c7392f0d0f5a1b8a1b72e532a28806 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue8c7392f0d0f5a1b8a1b72e532a28806 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue8c7392f0d0f5a1b8a1b72e532a28806 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue8c7392f0d0f5a1b8a1b72e532a28806:hover .ctaButton { background-color: #34495E!important; } .ue8c7392f0d0f5a1b8a1b72e532a28806 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue8c7392f0d0f5a1b8a1b72e532a28806 .ue8c7392f0d0f5a1b8a1b72e532a28806-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue8c7392f0d0f5a1b8a1b72e532a28806:after { content: ""; display: block; clear: both; } READ: Locke Berkeley And Hume EssayThe threat of substitute products is moderate in the industry. Some people believe that wine coolers will continue to steal market share form the beer industry, while others believe that wine coolers are just a fad that will die down. Pre-mixed drinks can also be considered a substitute. Bacardi breezers and Jack Daniels country cocktails are a example of this. In a bar, a person has a choice among many different drinks. Malt beverages(ZIMA) can also be considered a threat. The power of suppliers is moderate. Depending on which company is bigger will decide who has the leverage between the two. The suppliers have power due to the demand for agricultural products. Canneries have power in their ability to produce packaging for the breweries. If the brewery is big enough, they have more leverage as to where they get their supplies and as to how much they pay for them. The power of buyers is very strong. Switching costs are very low thus enabling a consumer to buy whatever brand he wants. Beer drinkers are easily swayed by advertising and social trends. Special promotions tend to sway brand loyalty. DRIVING FORCESChanging societal concerns, attitudes, and lifestyles are driving forces for the industry. These factors play an important role as to where the industry is going. Other causes include1. The population is concerned about healthier lifestyles. 2. The Growth of the 18-34 age group is declining. 3. Drinking and driving laws are getting stricter with the push of support groups(MADD). 4. Legal drinking age being raised to the age of 21. 5. Banning of Happy Hours in some states. 6. New buyer preferences. National brewers are in the strongest position because of broad product offering and low-to-moderate costs. Imports are in a fairly decent position because of their decent product offering and quality. Regional and local breweries are in the weakest position because of higher costs and limited product offering. MOVES RIVALS ARE LIKELY TO MAKE NEXTThe following is a prediction of what Golden Gate Brewery s competition will do next. Heineken- Continued push into the U.S. Market. Increase in advertising. est. 22 million. Molsen- Maintain second place in import market. increase in advertising. est. 15 millionBecks- will need to reestablish positioning as market share will be lost due to lack of promotion. Moosehead- will also lose market share to St. Pauli Girl. again due to lack of advertising. St. Pauli girl- increase market share in U.S. market due to significant increase in advertising. 14millionAnchor Brewing Company- (In San francisco) will maintain positioning of being a small exclusive upscale beer. continued market growth on a small scale. Sierra Nevada Brewing Company- Maintain positioning as a fairly low cost microbrew. $18 acase. Will continue to add capacity to existing plant. Will also maintain brewing of mainly draftbeer rather than bottled. Mendocino Brewing Company- Premium Microbrewery. Will fine tune existing brew pub Willcontinue to sell locally. Boulder Brewing Company- Bottles only! Will not expand into draft. Increased capacity. Matnow go outside of existing Colorado market. The Old New York Beer Company- National Microbrewery. 21 states and counting. Will expandinto more states. Financially sound for a microbrewery. Will open new brewery/restaurant inManhattan. Increase in capacity by 300% when new facility is open. KEY SUCCESS FACTORS1. Maintain Quality in existing plant2. Must build a stronger network of distributors3. Make attractive packaging4. Quality control in new facility. 5. Improve access to financial capital for future endeavors. 6. Innovative low cost ideas to promote product( Beer sponsorship at local pubs, exploit be rated best brew in America, etc.)INDUSTRY ATTRACTIVENESS/ PROFITABILITYFactors making the industry attractive- -Market Size $13.7 Billion-Preference for better quality Brew over domestics. -Microbrewer/brew pub trend increasingFactors making the industry unattractive- -Decline in consumption of beer due to healthierlifestyles -Decreasing profitability due to heavy taxation-Flat Sales-Extensive competition(too many competitors)Special industry issues/ problems- -Increasing consumption despite stricter laws and healthier lifestyles. -Oversees expansionProfit Outlook- -Not very good because of flat sales, increased taxation, and limited success of previous microbreweries. COMPANY SITUATION ANALYSISSTRATEGIC PERFORMANCE INDICATORSThe company is actually doing pretty good. For the first five months of the new year he will show a profit. Last years numbers are misleading as to the direction in which the company is going. If it were not for the huge advertising expense, he would have shown a profit last year. The companys competitive approach is as follows. Differentiation. GGB brews a full-bodied lager instead of the mass marketed lighter, paler beers. They use the best hops in the world($4.50/lb as opposed to $.55/lb). The beer is also brewed in the old German Reinheitsgebot tradition. GGB has a market niche. They target the beer aficionados, one who knows how to distinguish a well made beer from an average to below average beer. Distribution. Because of GGBs size a door to door distribution campaign is used. GGB solicits to restaurants, bar owners, and liquor stores. Their market coverage consists of the San Francisco area and Munich, Germany. The foll owing is a projected 5 year forcast. Assuming all things remain equal. 1985 1986 1987 1988 1989(A) Sales @.20 inc. 408,000 489,600 587,520 705,024 846,028(B) Cost of goods sold 273,000 321,300 385,560 462,672 555,206Gross Margin 135,000 168,300 201,960 242,352 290,822Less:(C) Shipping 840 21,840 21,840 21,840 21,840(D) Salaries 101,003 106,053 111,355 116,922 122,768Rent 4,800 4,800 4,800 4,800 4,800(E) Truck lease 20,800 24,960 29,952 35,492 43,130(F) Marketing/Promotion 55,000 2,000 3,000 4,000 5,000(G) Repairs 1,000 1,050 1,102 1,157 1,215Depreciation 7,500 7,500 7,500 7,500 7,500(H) Other 9,057 9,509 9,984 10,483 11,007Net Income (65,000) (9,412) 12,427 39,708 73,562(A) 20% 1 year increase(B) $10.50 per case(C) 1986, 70 cases x 24 bottles x 5 = 8400 bottles per week x 52 weeks= 436,800 x .05 = 21840 *lower cost per bottle due to larger shipments. (D) 5% year increase(E) 20% 1 Year increase(F) No Advertising(G) 5% year increase(H) 5% year increaseSWOT ANALYSISStrengths- low overhead, well thought of by buyers, expertise in brewing, fifth generation brewer, Cooks education, Crowned best beer in America, Penetration into a German market, access to financing looks favorable. Weaknesses- After six months of operation, still in the red. High costs of truck leasing, high initial cost of advertising, distribution extremely weak, costs more to brew than imports, narrow product line. .u5f351b50a6fbd5503df73c293bb34d91 , .u5f351b50a6fbd5503df73c293bb34d91 .postImageUrl , .u5f351b50a6fbd5503df73c293bb34d91 .centered-text-area { min-height: 80px; position: relative; } .u5f351b50a6fbd5503df73c293bb34d91 , .u5f351b50a6fbd5503df73c293bb34d91:hover , .u5f351b50a6fbd5503df73c293bb34d91:visited , .u5f351b50a6fbd5503df73c293bb34d91:active { border:0!important; } .u5f351b50a6fbd5503df73c293bb34d91 .clearfix:after { content: ""; display: table; clear: both; } .u5f351b50a6fbd5503df73c293bb34d91 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5f351b50a6fbd5503df73c293bb34d91:active , .u5f351b50a6fbd5503df73c293bb34d91:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5f351b50a6fbd5503df73c293bb34d91 .centered-text-area { width: 100%; position: relative ; } .u5f351b50a6fbd5503df73c293bb34d91 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5f351b50a6fbd5503df73c293bb34d91 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5f351b50a6fbd5503df73c293bb34d91 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5f351b50a6fbd5503df73c293bb34d91:hover .ctaButton { background-color: #34495E!important; } .u5f351b50a6fbd5503df73c293bb34d91 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5f351b50a6fbd5503df73c293bb34d91 .u5f351b50a6fbd5503df73c293bb34d91-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5f351b50a6fbd5503df73c293bb34d91:after { content: ""; display: block; clear: both; } READ: How to blah EssayOpportunities- Pending affiliations with large distribution network, continued expansion in Europe, possible purchase of abandoned brewery in hopes to expand production capabilities. Threats- GGB is locked out of 90% of market in Munich, GGB is in a risky business, competition from national, regional, and imports. U.S. population concerned with healthier lifestyles. Blue collar workforce declining. Stiffer laws, regulations, and penalties. Due to lack of financial information on GGB it was impossible to make accurate price/cost comparisons. However, from a present-day experience, I would conclude that GGBs prices are not competitive with the top national breweries, but are more in line competitively with other regional, local brewers. According to the case, GGB costs 2-3 times what it costs too brew imported beers. Due to this comparison, it is fair to state that GGBs production costs are extremely high, thus cutting into their profit margin. COMPETITIVE STRENGTH ASSESSMENTRating scale: 1 = very weak; 10 = very strongKey success factor/ Strenght measure Weight GGB Import Anchor Sierra Mendo. Boulder NY BeerQuality/product perf. .20 10/2 8/1.6 6/1.2 5/1 5/1 5/1 8/1.6Reputation/Image .15 8/1.2 10/1.5 5/.75 6/.90 5/.75 5/.75 7/1.05 Manufacturing capability .10 5/.5 9/.9 7/.7 4/.4 3/.3 6/.6 7/.7Technological Skills .05 7/.35 7/.35 5/.25 5/.25 5/.25 5/.25 5/.25Dealer Network/Distr. .15 3/.45 9/1.35 7/1.05 4/.6 3/.45 4/.6 7/1.05 Marketing/advertising .10 3/.3 8/.8 3/.3 3/.3 3/.3 2/.2 5/.5Financial Strength .10 4/.4 8/.8 5/.5 5/.5 5/.5 6/.6 7/.7Relative Cost position .15 3/.45 6/.9 4/.6 5/.75 5/.75 5/.75 7/1.05Overall Strength rating 1.00 5.65 8.20 5.35 4.70 4.30 4.75 6.90CONCLUSIONS CONCERNING COMPETITIVE POSITIONThe companies competitive position is improving due to the quality of the product, reputation that is being gained, and technological skills by way of brewing process. The advantages that GGB has is quality, reputation (Best Brew in America), sound management, and recipe. The disadvantages facing GGB are costs, dealer network/distribution, financial strength, and marketing/advertising. KEY ASSUMPTIONSIt is assumed that demand in the industry will remain flat. This will remain true for the next 10 to 20 years. Because of flat sales in the industry, a few companies will be forced to exit the industry. GGB will continue on its slow growth pace. STRATEGIC DIRECTION/TARGET OBJECTIVESGolden Gate Brewing Company is a leading small scale brewer of Americas Best Beer. It is the companies mission to give Americans an alternative to drinking foreign beer by providing a beer that is superior in taste and quality. GGBs OBJECTIVES-Protect current position while concentrating on expanding into other markets. (5 years)-Improve dealer/distribution network -Maintain present quality-Improve access to financial capital for future endeavors-Come up with some low cost ideas to promote product(Beer sponsorship at local pubs) -Exploit being rated Best Brew in America-Make attractive packaging-Open additional plant in San Francisco BreweryOVERALL BUSINESS STRATEGYGolden Gate Brewing Company should take a fortify and defend strategy. With a moderate growth strategy, GGB will be able to maintain its current position and respond to changing market conditions better. Because there is little room for growth in the industry, GGB will need to carefully watch the moves of competitors. With a conservative growth strategy, GGB will not step on any of the bigger companies toes thus enabling GGB not to get squashed. The distribution network needs to be greatly improved. An improved dealer network would lower costs, a nd free up some of Cooks time so that he can focus on other issues within the company. GGB also needs to look into ways to exploit the rating of Americas Best Brew. Optimization of both the old and new San Francisco facilities is essential. APPROACHES/MOVE TO GAIN COMPETITIVE ADVANTAGEGGB should slowly expand into new markets while at the same time strengthening its present position. GGB should continue with its differentiation strategy. Because they are an alternative to imported beer, they should proceed with the positioning of a high quality, connoisseurs beer. The status of being the first U.S. brewed beer to be sold in Germany could also be used to gain competitive advantage. GGB might consider having Best Brew in America printed on the bottle. Posters for bars would be an inexpensive way to promote the product. GGB could also sponsor special nights at bars/pubs where they could offer discounts on the product or have contests.(Beer tasting contests) FUNCTIONAL SUPPORT STRATEGIESMarketing/sales- The core competence for this company is quality and being rated the Best Brew in America. It is marketing and sales job to stress this competence. There are low cost ways to support these claims. Putting these features on th e bottles label will entice those who see. Any one who is a beer drinker will want to try a beer that has been rated the Best Brew in America. Quality should be exploited. Finance- The company has three options for financing future projects. These options are an IRB, UDAG, or Market rate financing. The most appealing type of financing for GGB is the IRB or Market rate financing. The USAG is not very attractive because of the restrictions on profits. The other two options are still questionable. What bank is willing to lend that much money with the financial status of GGB. It will be tough for GGB to get a loan for that large of an amount. Distribution- This is a key area that GGB needs to improve and expand in order to grow. If the company can find an attractive way to better distribute its product, GGB will have access to previously unattainable markets. A regional distibutor would be a good way to start off the distribution network. Prodution- The key to lowering costs will be having a very efficient production facility. They can increase prodution which will lower the amount of fixed cost per product. They should look into ways of cutting down on waste. OTHER STRATEGIC ACTION RECOMMENDATIONSGGB needs to look into ways to lower overall costs without reducing the quality. They could shop around for a cheaper supplier of packaging. They should also look into the options of buying some used trucks. This will lesson the high cost of leasing the trucks. Once a good distributor is found, costs will get lower as a result of more production thus enabling the costs to be spread out more evenly over the product. Business Essays